Outdoor Advertising can help grow your business
Outdoor advertising is a cost effective and high exposure form of advertising. Outdoor ads offer targeted, strategic marketing with the highest reach and awareness around, here are some reasons why your business will benefit from this form of advertising today.
Reach and Awareness
Outdoor ads have the highest recall of any outdoor advertising medium, ensuring that your business and brand remain front of mind with potential clients. In fact, the South African Advertising Research Foundation (SAARF) AMPS most recent report gave outdoor ads a rating of 60.8 percent; indication that more than two thirds of people will remember this form of advertising in comparison to other types of outdoor media.
High frequency and repetition
Street pole ads allows sequential bookings of sites. Street pole ads are typically booked on multiple roads so potential customers will see them several times a day. Street pole ads can be used in conjunction with large format campaigns, such as billboards, to up-weight the frequency and repetition of your brand exposure.
Large format billboards can be effective in terms of reach, but they have extremely high rates of wastage. Other forms like Pole Ads and Two Panel boards however have very low rates of wastage as the locations can be hand-picked in specific areas, allowing you to drill down to the immediate needs of your business and client base.
If one compares the cost of outdoor advertising to television, radio and print advertising on a cost-per-thousand basis, it is clear that an outdoor ad campaign offers the greatest value for money. Further, you can spend money strategically, ensuring that the right people see your campaign at the right time.
Outdoor ads generally flighted in a run of three, allowing form more exposure and extended room for creativity. Without having to restrict a creative to a single interface, campaigns can explore and expand on their key message. A memorable creative has the ability to obtain additional exposure for a campaign through word-of-mouth, as well as through publicity in other media channels.